Second Annual “Auntie’s Day” is Sunday, July 25th
5/18/2010 9:05:00 AM
FOR IMMEDIATE RELEASEFor More Information Contact:
Melanie Notkin - Founder and CEO
Press@SavvyAuntie.com
(917) 449 - 2917
Second Annual “Auntie’s Day” is Sunday July 25th
National Holiday Honoring Aunts and Godmothers, Sponsored by SavvyAuntie.com
NEW YORK—May 18, 2010—Melanie Notkin, lifestyle expert and founder of
SavvyAuntie.com, announces the date for the second annual national holiday honoring and celebrating aunties and godmothers.
Auntie’s Day will be celebrated this year on Sunday, July 25th, 2010.
Auntie’s Day, sponsored by SavvyAuntie.com, is a time to thank, honor and celebrate the aunt in a child’s life, whether she is an Auntie by Relation (ABR), Auntie by Choice (ABC), or godmother, for all the love, emotional support and fabulous gifts she offers. An estimated 50% of American women do not have children of their own, but still devote discretionary time and income to their nieces, nephews, godchildren and other kids. Notkin has dubbed this powerful and influential segment of American women
PANKs, Professional Aunts No Kids.
On SavvyAuntie.com’s
Auntie’s Day – a Mother’s Day for aunts - aunts and godmothers will be celebrated with special activities and gifts. The official Savvy Auntie’s Day web destination (
www.AuntiesDay.com) will feature ideas on how parents can celebrate their child’s auntie and how aunts can pamper and treat themselves. In honor of the day, Savvy Auntie will also host promotions for aunties on Twitter at
http://Twitter.com/SavvyAuntie, and on Facebook:
http://Facebook.com/SavvyAuntie.
“It’s time that childless women in the American Family Village are honored for their selfless giving to the children in their lives,” said Notkin. “An aunt is there to provide quality time and experiences as a loving caregiver and “confide-aunt” to her nieces and nephews from the day they are born and as they grow up. Many childless women also give tirelessly to children all over the world.”
# # #
About SavvyAuntie.comSavvy Auntie is the Webby Award–nominated premier destination for aunts – Aunts by Relation (ABR) and Aunts by Choice (ABC). With advice and expertise developed just for aunts, along with activities and gift ideas for their nieces and nephews, aunts can get what they need to live the Savvy Auntie lifestyle. Moreover, the Savvy Auntie Community enables aunts to connect and share the best and most challenging parts of aunt-hood with their Savvy Auntie friends. Dubbed “the first parenting site for non-parents,” SavvyAuntie.com empowers and engages aunts with whatever they need celebrate aunt-hood. Savvy Auntie can be found at
www.SavvyAuntie.com,
Twitter.com/SavvyAuntie and
Facebook.com/SavvyAuntie.
About Melanie NotkinMelanie Notkin is America’s premier Savvy Auntie, empowering the nearly 50% of American women who are not moms to celebrate all they do for the children in their lives, while living their own lives to the fullest. As child lifestyle expert and tastemaker, Auntie Melanie has been featured numerous times on NBC, CBS, ABC, FOX and CW and is author of the upcoming book:
The Savvy Auntie Guide to Life: The Ultimate Source for Cool Aunts, Great Aunts, Godmothers and All Women Who Love Kids (William Morrow / HarperCollins).
http://MelanieNotkin.com.
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Second Annual “Auntie’s Day” is Sunday, July 25th
FOR IMMEDIATE RELEASEFor More Information Contact: Melanie Notkin - Founder and CEO Press@SavvyAuntie.com (917) 449 - 2917
Second Annual “Auntie’s Day” is Sunday July 25th
National Holiday Honoring Aunts and Godmothers, Sponsored by SavvyAuntie.com
NEW YORK—May 18, 2010—Melanie Notkin, lifestyle expert and founder of SavvyAuntie.com, announces the date for the second annual national holiday honoring and celebrating aunties and godmothers. Auntie’s Day will be celebrated this year on Sunday, July 25th, 2010. Auntie’s Day, sponsored by SavvyAuntie.com, is a time to thank, honor and celebrate the aunt in a child’s life, whether she is an Auntie by Relation (ABR), Auntie by Choice (ABC), or godmother, for all the love, emotional support and fabulous gifts she offers. An estimated 50% of American women do not have children of their own, but still devote discretionary time and income to their nieces, nephews, godchildren and other kids. Notkin has dubbed this powerful and influential segment of American women PANKs, Professional Aunts No Kids. On SavvyAuntie.com’s Auntie’s Day – a Mother’s Day for aunts - aunts and godmothers will be celebrated with special activities and gifts. The official Savvy Auntie’s Day web destination ( www.AuntiesDay.com) will feature ideas on how parents can celebrate their child’s auntie and how aunts can pamper and treat themselves. In honor of the day, Savvy Auntie will also host promotions for aunties on Twitter at http://Twitter.com/SavvyAuntie, and on Facebook: http://Facebook.com/SavvyAuntie. “It’s time that childless women in the American Family Village are honored for their selfless giving to the children in their lives,” said Notkin. “An aunt is there to provide quality time and experiences as a loving caregiver and “confide-aunt” to her nieces and nephews from the day they are born and as they grow up. Many childless women also give tirelessly to children all over the world.” # # # About SavvyAuntie.comSavvy Auntie is the Webby Award–nominated premier destination for aunts – Aunts by Relation (ABR) and Aunts by Choice (ABC). With advice and expertise developed just for aunts, along with activities and gift ideas for their nieces and nephews, aunts can get what they need to live the Savvy Auntie lifestyle. Moreover, the Savvy Auntie Community enables aunts to connect and share the best and most challenging parts of aunt-hood with their Savvy Auntie friends. Dubbed “the first parenting site for non-parents,” SavvyAuntie.com empowers and engages aunts with whatever they need celebrate aunt-hood. Savvy Auntie can be found at www.SavvyAuntie.com, Twitter.com/SavvyAuntie and Facebook.com/SavvyAuntie. About Melanie NotkinMelanie Notkin is America’s premier Savvy Auntie, empowering the nearly 50% of American women who are not moms to celebrate all they do for the children in their lives, while living their own lives to the fullest. As child lifestyle expert and tastemaker, Auntie Melanie has been featured numerous times on NBC, CBS, ABC, FOX and CW and is author of the upcoming book: The Savvy Auntie Guide to Life: The Ultimate Source for Cool Aunts, Great Aunts, Godmothers and All Women Who Love Kids (William Morrow / HarperCollins). http://MelanieNotkin.com. More
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Savvy Auntie Coolest Toy Awards 2009 Announced
Child Lifestyle Expert and Premier SAVVY AUNTIE, Melanie Notkin Honors the Most Trendsetting, the Most Luxurious, and the Most Notable Toys for the 2009 Holiday Season
New York, NY – October 29, 2009 – Melanie Notkin, the founder and CEO of the multi-platform lifestyle brand for kid-friendly women who are aunts by relation, aunts by choice, and godmothers, Savvy Auntie®, is sharing her favorite gifts for nephews and nieces available this holiday season by awarding 12 toys with the “Coolest” title, 6 toys with the “Lux” title (costing $100 and over), and 8 toys will receive honorable mentions.
Notkin has identified and stepped to the forefront for the underrepresented 50% of American women whom she refers to as PANKs (Professional Aunts No Kids). This underserved demographic has strong, untapped, consumer power. In order to offer these child-loving women a resource to aid in their holiday gift shopping, Notkin has created the Savvy Auntie Coolest Toy Awards.
In order to compile a list of the most coveted and exciting gifts for nieces and nephews, the first toy awards designed for Savvy Aunties, Notkin selected her lists based on the most coveted toys of the season that she found to also be the most innovative. “These toys certainly have that “cool” factor that aunts want when her nieces, nephews and children in her life open their gifts this holiday season,” says Notkin. “From modern twists on the classics to toys that entered the market just this year, we’ve identified the ones we think will encourage play, imagination, as well as learning and role-play.
SAVVY AUNTIE’S TOY
AWARDS
Coolest:
Crayola
Beginnings: Color Me a Song, ages 2-4, $24.99 (Crayola)
Leapfrog
Tag Junior Book Pal Reading System, ages 2-4 $39.99 (Leapfrog)
Matchbox
Rocky The Robot Truck, ages 3-6, $59.99 (Mattel)
Playskool
Kota and Pals Hatchlings – Triceratops, ages 3-8, $14,99 (Hasbro)
Harumika
Super Style Accents, ages 6-14, $9.99 (Bandai)
Disney
Princess and The Frog Tiana Doll ages 3-6, $10.99 (Mattel)
Liv
Fashion Dolls, ages 3-8, $19.99 (Spin Master)
zhu
zhu Pets Hamsters and assorted play sets, ages 4-8, $9.99-$21.99 (Cepia)
Dr.
Seuss Super Stretchy ABCs Active Game, ages 3-6, $19.99 (I Can Do That
Games)
Printies
Pet Design Studio, ages 6-12, $19.99 (Techno Source)
Bakugan
New Vestroia 7 in 1 Maxus Dragonoid, ages 5-12, $39.99 (Spin Master)
Transformers
2 Revenge of the Fallen Roleplay Helmet – Bumblebee, ages 5-9, $39.99
(Hasbro)
Lux:
Fisher-Price
Handy Manny's Repair Shop, ages 3-5 $100, (Fisher-Price)
Corolle
17" Lila Interactive Baby Doll, ages 3-8, $100 (Corolle)
Corolle
Navy and Pink Baby Doll Carriage Stroller, ages 3-8 (Corolle)
Steiff
Selection – Lying Lamb, ages newborn -2, $135.00 (Steiff)
Barbie
Pink World 3-Story Dream Townhouse, ages 3-8, $159.99 (Mattel)
LEGO
Star Wars: The Clone Wars Venator-Class Republic Attack Cruiser, ages 9-14,
$129.99 Honorable Mentions:
Leapfrog
My Puppy Pal Scout, ages 6 months -3, $19.99 (Leapfrog)
Vtech
Kidizoom Plus Pre-School 2.0MP Digital Camera, ages 3-9, $59.99 (Vtech) Barbie(R) Fashionistas, ages 3-8, $11.99 (Mattel)
Moxie
Girlz Doll, ages 4-8, $9.99 (MGA Entertainment)
Best
Friends Club Dolls, ages 6-10, $39.99 (MGA Entertainment)
LEGO
Bionicle Baramus, ages 9-16, $41.00, (LEGO)
Nerf
N-Strike Raider Rapid Fire CS-35 Blaster with 35 Darts, ages 6-11, $34.99
(Hasbro)
Dell
Inspiron Mini 10V, Nickelodeon Edition, ages 8-12, $329.00 (Dell)
Each winning toy will be listed on Savvy Auntie and will
link to an online retailer. Winners will
also receive an award winning seal to post on their site, further attracting
the PANK demographic with Notkin’s stamp of approval. “Kids know that the cool aunt, godmother, or
best friend always gives the coolest gifts during the holidays. The Savvy Auntie Toy Awards support all the
cool aunts out there,” says Notkin.
Notkin is a regular on FOX News and
has appeared on NBC, CBS and Better TV as taste-maker for children’s trends.
She’s been published in The New York Times and writes a blog about her
experience as the founder of Savvy Auntie. Additionally, she is the Editor in
Chief of SavvyAuntie.com and ensures all content is aunt-friendly and newsworthy
to child development as well as the Savvy Auntie lifestyle. SavvyAuntie.com’s integrity earned a Webby
Award nomination in 2009 for Best Parenting/Family site.
For additional information, follow
Melanie Notkin on Twitter @savvyauntie! For interviews with Melanie Notkin as well as
additional information on the Savvy Auntie Toy Awards and on the Savvy Auntie
platform, please contact     203-326-1070 or agcrisci@gmail.com.
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About Savvy Auntie
SavvyAuntie.com, Webby Award nominee, is
the first resource and online community for aunts – Aunts by Relation (ABR),
Aunts by Choice (ABC) and all fabulous kid-friendly women. The website offers
advice and expertise developed just for aunts, along with activities and gift
ideas for their nieces and nephews. Moreover, the Savvy Auntie community
enables aunts to connect and share the best and most challenging parts of
aunt-hood with their Savvy Auntie friends. Dubbed “the first parenting site for
non-parents,” and earning praise from the New York Times, The Wall Street
Journal, More Magazine and others, Savvy Auntie empowers and engages aunts with
whatever they need celebrate aunt-hood. The site can be found at
www.SavvyAuntie.com
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Savvy Auntie to Launch First National Holiday Honoring Aunts, Godmothers July 26
Savvy Auntie to Launch First National Holiday
Honoring Aunts and Godmothers July 26
NEW YORK—June 29, 2009—Melanie Notkin, Founder and CEO of SavvyAuntie.com, announces the first national holiday honoring and celebrating aunties and godmothers, Savvy Auntie’s Day, which will be celebrated annually on the 4th Sunday of July, starting this year on July 26th.
Savvy Auntie’s Day is a time to thank, honor and celebrate the aunt in a child’s life, whether she is an Auntie by Relation (ABR), Auntie by Choice (ABC) or godmother, for all the love, emotional support and of course fabulous gifts she offers the children in her life. An estimated 50% of American women do not have children of their own, but still devote discretionary time and income to their nieces, nephews, godchildren and other kids. Notkin has dubbed this powerful and influential segment of American women PANKs, Professional Aunts No Kids. Until now, there was no nationally recognized day devoted only to the PANKs. After Notkin received numerous requests to launch such a day from aunts and parents alike, Savvy Auntie’s Day began to take shape.
On Savvy Auntie’s Day – like a Mother’s Day for aunts - aunts and godmothers will be celebrated with activities and gifts. The official Savvy Auntie’s Day web destination (www.SavvyAuntiesDay.com) features ideas on how parents can celebrate their child’s auntie and how aunts can pamper and treat themselves. Beginning July 20, Savvy Auntie will host giveaways and contests for aunties on Twitter at http://Twitter.com/SavvyAuntie, and its Facebook Fan Page at www.facebook.com/SavvyAuntie.
“The aunties in the SavvyAuntie.com community do so much for their nieces, nephews and godchildren,” said Notkin. “I’ve read amazing stories on SavvyAuntie.com, one about an auntie who reached out to her suicidal niece before she hurt herself, ultimately saving her niece’s life, and testimonials from mothers who don’t know how they could raise their children without their sisters. Aunties are the unsung heroes of the family and we wanted to give our thanks by dedicating every fourth Sunday in July to them.”
The symbol of Savvy Auntie’s Day is the flower, inspired by Notkin, who often wears a brightly colored flower, to the delight of the children in her life. Give a flower to your Savvy Auntie this Savvy Auntie’s Day, and Aunties, wear a flower to show your pride for being a Savvy Auntie on July 26th!
For more information please visit http://SavvyAuntiesDay.com.
# # #
About SavvyAuntie.com
SavvyAuntie.com is the first resource and online community for aunts – Aunts by Relation (ABR) and Aunts by Choice (ABC). With advice and expertise developed just for aunts, along with activities and gift ideas for their nieces and nephews, aunts can get what they need to live the Savvy Auntie lifestyle. Moreover, the Savvy Auntie Community enables aunts to connect and share the best and most challenging parts of aunt-hood with their Savvy Auntie friends. Dubbed “the first parenting site for non-parents,” SavvyAuntie.com empowers and engages aunts with whatever they need celebrate aunt-hood. The site can be found at www.SavvyAuntie.com
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SavvyAuntie.com Nominated for “Best Family/Parenting Site” Webby Award
SavvyAuntie.com Nominated for “Best Family/Parenting Site” in The 13th Annual Webby Awards
Fans Can Vote Online to Help SavvyAuntie.com Win Internet's Top Honor
NEW YORK, NY – April 15, 2009 – SavvyAuntie.com announced today that it has been nominated for Best Family/Parenting Site in the 13th Annual Webby Awards.
The leading international award honoring excellence on the Internet, The Webby Awards have been hailed as the "Internet's highest honor" by the New York Times.
Dubbed “the first parenting site for non-parents,” SavvyAuntie.com provides resources, activities, gift ideas and community for all women who love kids, including tens of millions of PANKs - Professional Aunts No Kids. Empowering and engaging the women who indulge the children in their lives, as well as themselves, SavvyAuntie.com supplies a valuable online touchstone for women to celebrate Aunt-hood.
"Nominees like SavvyAuntie.com are setting the standard for innovation and creativity on the Internet," said David-Michel Davies, executive director of the Webby Awards. "It is an incredible achievement to be selected among the best from the nearly 10,000 entries we received this year."
“With or without kids of their own, many women love children, and love indulging them,” said Melanie Notkin, founder and CEO of SavvyAuntie.com. “Being nominated for The Webby Awards is a rare honor that recognizes SavvyAuntie.com as a unique site for aunts, while highlighting the strength and support these incredible women bring to their families and to each other.”
As a nominee, SavvyAuntie.com is also eligible to win a Webby People's Voice Award, which is voted online by the global Web community. From now until April 30th, SavvyAuntie.com fans can cast their votes in The Webby People's Voice Awards at http://pv.webbyawards.com.
Winners will be announced on May 5th, 2009 and honored at a star-studded ceremony in New York City on June 8th hosted by Seth Meyers. Winners will be able to share one of the Webby's famous five-word speeches with the world. Past Webby Award winners - and their speeches - include Al Gore ("Please don't recount this vote."), Beastie Boys ("Can anyone fix my computer?"), and Stephen Colbert ("Me. Me. Me. Me. Me.").
The Webby Awards is presented by the International Academy of Digital Arts and Sciences, a 650-person judging academy whose members include Internet co-inventor Vinton Cerf, R/GA's Chief Bob Greenberg, "Simpson's" creator Matt Groening, Arianna Huffington, and Harvey Weinstein.
About SavvyAuntie.com
SavvyAuntie.com is the first resource and online community for Aunts - the approximately 50% of American woman who are not moms but love and adore children. With advice and expertise developed just for Aunts, along with activities and gift ideas for their nieces and nephews, Aunts can get what they need to live the Savvy Auntie lifestyle. Moreover, the Savvy Auntie Community enables Aunts to connect and share the best and most challenging parts of Aunt-hood with their Savvy Auntie friends. Dubbed “the first parenting site for non-parents,” SavvyAuntie.com empowers and engages aunts with whatever they need celebrate Aunt-hood. The site can be found at http://beta.savvyauntie.com.
About The Webby Awards
Hailed as the "Internet's highest honor" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising, online film and video, and mobile web sites. Established in 1996, the 13th Annual Webby Awards received over 10,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Microsoft Silverlight; The Creative Group; .ORG; Getty Images; The Barbarian Group; Digital Kitchen; Wired; IDG; PricewaterhouseCoopers; 2advanced.Net; KobeMail and Museum of the Moving Image. More
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SavvyAuntie.com Launches 'Savvy Holiday Gift Ideas' Gift Guide
Contact:
SavvyAuntie.com:
Melanie Notkin
212 561-1531
press@savvyauntie.com
SavvyAuntie.com Launches 'Savvy Holiday Gift Ideas' Gift Guide First Online Community for Aunts Launches First Online Holiday Gift Guide for Non-Parents
New York, NY (PRWEB) October 13, 2008 - SavvyAuntie.com, the first online community for cool aunts, great aunts, godmothers and all women who love kids, has launched its first-ever Holiday Gift Guide. Savvy Auntie Holiday Gifts is the list of the hottest toys handpicked by Melanie Notkin, Founder and CEO of SavvyAuntie.com, who teamed up with toy experts, retailers and manufacturers, to bring Aunts the best gift ideas for their nieces and nephews and friends' kids this holiday season.
"Until now, Aunts never had a gift guide designed just for them, and if you don't have kids of your own, it's very challenging to know what kids crave," said Notkin. "With the SavvyAuntie.com Savvy Holiday Gift Ideas holiday gift guide, Aunties can feel confident that they are choosing among the season's top gift ideas and hottest toys for their nieces and nephews."
SavvyAuntie's picks for the season's best gift and hot toy ideas include some classic characters and brands: Elmo; LEGO; Crayola; Tinker Bell; Star Wars; Fur Real Pets; Barbie; Dora the Explorer and SpongeBob, as well as newer trends like: Bakugan; Kota the Triceratops; Yo Gabba Gabba; Wow Wow Wubbzy; iCarly; Hannah Montana; Guitar Hero; U-Dance; Ming Ming and Fancy Nancy.
In true Savvy Auntie fashion, the Savvy Holiday Gift Ideas can be custom filtered so Aunties can find the perfect holiday gift for a niece or nephew. Besides the basics, such as age, price and category, Savvy Aunties can also filter gifts by the child's personality, a beloved character or brand, and the child's favorite color. And since she may want to include a little bit of herself in her gift choice, Auntie can also choose gifts that reflect her own Auntie personality.
Each gift idea includes a special reason 'Why Savvy Auntie Loves it.' But SavvyAuntie.com members can also share their own opinions on the Savvy Holiday Gift Ideas gift guide by adding a comment review or by ranking the toy. Members can also save their favorite gifts to their Gift List to keep track as new holiday gift ideas are added regularly. Finally, just to be sure, the 'Ask A Parent' feature can confirm Auntie's choice is parent-approved with the click of a button. While these tools are open only to members, it's free to join.
As the season gets closer, the site will provide round-ups of Savvy Holiday Gift Ideas like 'recession-proof' gift ideas, best 'toys for boys,' and 'over-the-top' gifts, so that every Auntie can discover gift-giving in a whole new - and more savvy -- way.
The Savvy Auntie Savvy Holiday Gift Ideas holiday gift guide, while geared for aunts, is open to anyone looking for Savvy Holiday Gifts Ideas, including uncles, grandparents, cousins, friends, and yes - even parents. And kids are invited to peruse the gift guide and seamlessly send a link of their favorite choice to their own Savvy Auntie -or any gift giver-- through the "Just for Kids" button.
The Savvy Holidays Gift Ideas holiday gift guide can be found at SavvyAuntie.com/HolidayGifts
About SavvyAuntie.com
SavvyAuntie.com is the first resource and online community for Aunts - the approximately 50% of American woman who are not moms but love and adore children. With advice and expertise developed just for Aunts, along with activities and gift ideas for their nieces and nephews, Aunts can get what they need to live the Savvy Auntie lifestyle. Moreover, the Savvy Auntie Community enables Aunts to connect and share the best and most challenging parts of Aunt-hood with their Savvy Auntie friends. Dubbed 'the first parenting site for non-parents,' SavvyAuntie.com empowers and engages aunts with whatever they need celebrate Aunt-hood. The site can be found at http://beta.savvyauntie.com
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US Census Points to Increase of PANKs (Professional Aunts No Kids)
FOR IMMEDIATE RELEASE
September 4, 2008
Contact:
Melanie Notkin
212 561-1531
press@savvyauntie.com
US Census Points to Increase of PANKs (Professional Aunts No Kids)
SavvyAuntie.com launches perfectly into a growing niche
NEW YORK—September 4, 2008—An ever higher number of American women are childless, according to statistics* released by the U.S. Census Bureau on August 18, 2008. The data, which reports a significant rise over the last two years, shows that the percentage of non-moms is nearing the 50 percent mark, making the ratio of moms to non-moms in America almost 1:1.
The trend, while of strong interest to fertility experts and sociologists, also signals the opening of a new demographic segment and opportunity for marketers hoping to reach women with discretionary income and time.
“With or without kids of their own, many women love children, and love indulging them,” said Melanie Notkin, founder and CEO of SavvyAuntie.com, the first online resource and community for PANKs - Professional Aunts No Kids – a term she coined. “What makes this growing segment appealing to marketers is that PANKs are in the workforce, affluent and control or influence 85% of their household purchasing decisions.”
While spending some of their discretionary income to indulge their nieces, nephews, godchildren and friends’ kids with gifts and activities, PANKs also have more time and money than moms for leisure, travel, beauty, fashion, as well as new homes, home improvement, cars and consumer electronics. And PANKs are listening. In just eight weeks since launch, SavvyAuntie.com has received 50,000 visits, with membership growing daily.
SavvyAuntie.com provides resources, activities, gift ideas and community for the tens of millions of women who indulge their nieces and nephews and other children in their lives, as well as themselves. “I’m an aunt to eight awesome nieces and nephews,” states SavvyAuntie.com member ‘Aunt Pam’ in a Savvy Auntie Forum post. “Plus, I’m an honorary aunt to some of my friends' kids. I love being an aunt, it's been incredibly rewarding, fun and gets better every year….This site is a great idea. We aunties need recognition!!”
*Fertility of American Women: 2006
About SavvyAuntie.com
SavvyAuntie.com is the first resource and online community for Aunts – Aunts by Relation and Aunts by Choice. With advice and expertise developed just for Aunts, along with activities and gift ideas for their nieces and nephews, Aunts can get what they need to live the Savvy Auntie lifestyle. Moreover, the Savvy Auntie Community enables Aunts to connect and share the best and most challenging parts of Aunt-hood with their Savvy Auntie friends. Dubbed “the first parenting site for non-parents,” SavvyAuntie.com empowers and engages aunts with whatever they need celebrate Aunt-hood. The site can currently be found at http://beta.savvyauntie.com
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Savvy Auntie, First Online Community for Aunts, Launches
Contacts:
Melanie Notkin, Founder
Press@savvyauntie.com
Savvy Auntie, First Online Community for Aunts, Launches
Site Targets PANKs (Professional Aunts, No Kids) - the Other 50% of American Women who are Not Moms.
NEW YORK—July 9, 2008—SavvyAuntie.com launches today in Beta form as the first online resource and community for Aunts. The site, which is free to join, is the only one to provide expertise designed specifically for Aunts, gifts for their nieces and nephews, activities and a community where Aunts can connect and share their experiences.
The launch of SavvyAuntie.com comes at a time when the traditional landscape of American women is shifting. “The image of ‘Woman’ as a mom with 2.1 kids is radically changing,” says founder and CEO Melanie Notkin. “It’s estimated that today, non-moms represent 50% of American women, and that number continues to grow.”
Regardless of why these women do not (yet) have kids, children are front-and-center in their lives: “People always tell mothers that having children will change their lives but nobody tells the Aunts that their lives will change too,” says one Savvy Auntie member. “I would do anything for my nieces and nephews. I love them more than I thought I could love anything or anyone.”
“At Savvy Auntie, we call this emerging demographic of American women: “PANKs - Professional Aunts, No Kids,” says Notkin. “PANK is the new pink; it’s the new, modern segment of women finally getting the attention it deserves through Savvy Auntie - the first online community for Aunts.”
PANKs are in the workforce and affluent, controlling or influencing 85% of their household purchasing decisions. While using their discretionary income to indulge their nieces, nephews, godchildren and friends’ kids with gifts and activities, Savvy Aunties also have more time and money than moms for leisure, travel, beauty, fashion, as well as new homes, home improvement, cars and consumer electronics.
Mary Lou Quinlan, CEO of Just Ask a Woman, a consultancy that advises Fortune 500 companies on marketing to women, says, “These professional aunts are loved by their lucky nieces and nephews, yet often overlooked by marketers. Many brands are so focused on moms that they are missing the economic clout of these generous aunts who love to indulge the kids they never had with the gifts and experiences that they can afford. Savvy Auntie is the first site we've seen that's recognizing this powerful segment.”
Dubbed a ‘parenting site for non-parents,’ SavvyAuntie.com provides numerous ways for Aunts to connect and become savvier about kids and what kids love, so they no longer have to rely on a mom or a parenting guide for advice. Through Expertise, Activities, Gifts and Community designed just for Aunts and their perspective, the site provides all the tools Aunts need to get savvier and share their savvy knowledge with other Savvy Aunties.
About SavvyAuntie.com
SavvyAuntie.com is the first resource and online community for Aunts. With advice and expertise developed just for Aunts, along with activities and gift ideas for their nieces and nephews, Aunts can get what they need to live the Savvy Auntie lifestyle. Moreover, the Savvy Auntie Community enables Aunts to connect and share the best and most challenging parts of Aunt-hood with their Savvy Auntie friends. Dubbed “the first parenting site for non-parents,” SavvyAuntie.com empowers and engages aunts with whatever they need celebrate Aunt-hood. The site can currently be found at http://beta.savvyauntie.com
# # #
Notes to editors: Melanie Notkin is available for interviews. At holiday time, SavvyAuntie.com will provide a list of the top 10 gifts for nieces and nephews.
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